>“We are expending even more time than would be required for the collection of the specimens alone, in rendering what we do obtain as permanently valuable as we know how, to the ecologist as well as to the systematist. It is quite probable that the facts of distribution, life history, and economic status may finally prove to be of more far-reaching value, than whatever information is obtainable exclusively from the specimens themselves.”
Some designers had the bright idea to distill subscription based periodical publishing to its essence. This was “historical” by definition, as the speculation induced an awareness of its format from the point-of-view of Zuora’s own footprint. Instead of solving problems by creating value, was their position statement—the most valuable companies competitively developed against risk by converting customers into cashflow. After that, the customer could no longer be said to be in the room, because in an subscription monetized attention economy, users are investors. Philip Monk’s precept that any problem that can be solved by discipline is not a real problem thus extends over technology as a whole, if technology does not refer to a “product” or a “program” but a knowledge service that turns one into the other.